It is official, the Miracle-Gro Rose Parade website is up and running with news, announcements, and details on their upcoming float. Miracle-Gro is the Official Rose and Flower Care Company for the fourth year in a row for the Rose Parade, and this year is especially meaningful as their float will be "California Grown" certified. This means that 85% or more of the flowers and plant material will have been grown in California. Today 98% of the roses in the United States currently come from outside of the country. Miracle-Gro is the first major brand to take this hugely visible step to support California Flower Farmers, The California Cut Flower Association, and invite customers like myself to supply flowers and plant material for their float.
Last month the talented film crew for Miracle-Gro visited my garden for a garden interview and a first-hand look at what plant material I will be sharing from my garden for their float as one of the "Miracle-Groers." In the video you can see the olive tree, lavender, and rosemary cuttings which will make the symbolic journey.
Maybe I should explain what are "Miracle-Groers" and why they were selected. Four Southern California gardeners and two California flower farmers were chosen to participate as "Miracle-Groers" and grow flowers and plant material from their gardens and farms that will be used on the float. Not only were "Miracle-Groers" selected on their ability to provide flowers and plant material, they have demonstrated a passion for sharing and inspiring gardening in their communities and beyond, and providing helpful tips and information for conserving water during the state-wide drought. We all are honored to be riding the Miracle-Gro CAGrown "2016 Farm to Float" together at the Rose Parade this coming New Year's Day. Meet the Miracle-Groers, with their interesting backgrounds and stories.